There many are forums to reach your audience and opportunities to get your message out. Most of us primarily use email marketing, but now we can market and communicate our message using multiple avenues.
In my opinion, email is still the most effective marketing method. However, with the changes in technology and social media there are more innovative and fresh ideas I would like to share with you.
Everyone has a preferred method of being communicated with; some loving text messaging, others love the phone, but almost all read and respond via email. If you use the right combination of these three methods it can be an absolute gold mine for you!
Text messaging is the new norm! Most people prefer to communicate with their family, friends and even clients through texting. It’s only fitting that this is now a great way to market directly to your audience and make sure your message is received.
The most common way text message marketing has been used is for list building when speaking. While on stage, the chance to speak once and have several people “opt-in” simply by texting to receive your offer allows you to catch people when they are really connecting with you.
Using Social Fuse or Fix Your Funnel with Infusionsoft can help build automated campaigns for any of these purposes. It can provide an effective way to market to your existing list and give you a simple and easy way to bring prospects into your sales funnel.
In addition to the written form of communication, there are some great options out there for voice broadcasting, such as CallLoop or CallFire. This is an inexpensive and easy way to start off simple and small. With your personal touch, voice message marketing appeals to those that like to hear your message in your voice.
Look at all opportunities to communicate with your audience and find the combination that works best for you. Don’t stick to just one thing or you may be missing so many who need to hear your message.