Meet Innovative Woman Beverly Chasse, President and CEO of Chasse Consulting: Sales Strategies, Inc.
How and why did you start your business?
Chasse Consulting: Sales Strategies, Inc. was founded to empower businesses with end-to-end sales solutions, producing the content, tools, and training they need to improve sales performance and drive revenue. We know that revenue performance is directly linked to the strategy an organization has in place. We define that strategy, including the solutions that fully enable our clients to execute upon it. In conjunction with our in-house translation team, we engineer global business solutions spanning numerous technology platforms and media with the capability of reaching any audience anywhere.
A veteran of Corporate America, I recognized the need for comprehensive sales enablement that could be implemented quickly across sales organizations swiftly and efficiently. Sales is a numbers-driven industry that can easily chew up and spit out the most tenacious among us, so the need was more of that of the individual salesperson. The goal was to help these salespeople do their jobs, meet quotas, and ultimately enable them to put food on the table. And so, Chasse Consulting was born.
Originally a one-woman start-up in 2002, our consultancy caters to the needs of several Global Fortune 500 clients. We enable success for these companies by focusing on the basic building blocks of any organization — the people. Having been a salesperson myself, I understand the challenge to obtain all of the tools needed to win. Seeking out the solution, I saw the value and necessity of sales enablement.
From mobile sales solutions to onboarding and global sales events, Chasse Consulting strives to be an end-to-end sales solutions provider, so that we may provide excellence for our clients and our community.
What has been your biggest challenge and how did you overcome it?
Right now is a challenging time. Chasse Consulting is undergoing this transitional growth period, from a small to a medium size business. Through this journey our aim is to thrive while adhering to our core values that have made us successful. As a leader, you transition too, becoming even more tuned into the operational side. Operating a growing business does not always have the same steadfast qualifiers as your small business beginnings. My current struggle is understanding that. When you start a business you have these dreams — of closeness, of working hard, working smart, employing people that can not only elevate you but people you can elevate in turn.
I always make it a practice of asking everyone’s opinion because I do not believe that one person knows all; it is a practice in balance for me to gather everyone’s thoughts before coming to a decision. Even still, as a CEO, I am tasked with making decisions on behalf of the company that a collection of people may not understand. It is hard to make those decisions knowing not everyone will agree with or support your choice, but these are the decisions I have to make – and it comes with the requirements of being a leader. My job is to care for and succeed for all the people here that drive the company and ensure our customers’ success, all while maintaining the core foundation I built the company upon. I owe them that honor.
How do you define SUCCESS?
Success is defined through what you have built. At Chasse Consulting, our focus has always been the same: our work, our people, and our mission. We dedicate ourselves in the pursuit to provide excellence for our clients, to see to it that their success is our own. As I said earlier, an organization is only as strong as its people are. We hire employees that not only push our company to the next level, but also with the desire to empower themselves with the goal to grow professionally alongside us. Finally, it is our mission to give 10% of our time, experience, and resources to charitable efforts geared towards making the world a better place.
That is how I define success, ensuring the success of our clients, celebrating the accomplishments of our people, and witnessing the smile on someone’s face when you show them something as simple as generosity.
If there was one thing you wish you knew before you began, what would that be?
At the beginning of this journey, I never dreamed to have come this far. My initial thought would be that I wish I knew just how blessed I would be, to be grateful for the little things that made all of this possible.
But more often than not I wish I had known to just let leadership happen, and don’t try to force it. Leadership is through example, through our words, through our actions. For aspiring entrepreneurs, don’t get too caught up in the nuances. Remember that if we are so focused on wanting to be a leader instead of actually being one, the ability to realize that potential to lead in others gets lost. I wouldn’t be where I am today if it wasn’t for the guidance, innovation and support of my team. They made you their leader and it’s your responsibility to them to be the best one possible.
What makes you an innovative woman?
Our newest product, the mToolbook+, is where I’m spending my innovative energy at the moment.
The fact is, sales people can’t get access to the information they need. We are changing the sales experience and driving it to be one that is more seamless and accessible, reflecting the fast pace of the selling profession. Buyers are more empowered now than ever, and in order to thrive, sales people need to be a step ahead – anticipating needs and driving solutions that show value.
With the mToolbook+, reps have access to the must-have content, tools and training they need to close deals faster, win bigger and sell more efficiently. In the end it’s about time and spending it more wisely. This way, sales people spend more time doing what they’re meant to do – sell.
To learn more about Beverly Chasse visit www.chasseconsulting.com or connect with her on Facebook or Twitter.