In this time of innovation, it has never been easier to create, promote and sell information products. An information product is just what it sounds like! Your awesome expertise recorded for the benefit of others in a format that can be downloaded or emailed.
Benefits:
• Brand extension – your product extends your brand and adds credibility.
• Expert Status – Clients are impressed with products.
• More speaking engagements – Those with products get booked first.
• Gives a taste of your expertise – may convert potential clients.
• Passive income – You create the product once and sell it many times.
• Excellent bonus for new clients or those signing up for your programs
Formats:
• Audio program – Can be a recorded teleclass, series or summit. You could record your event and include handouts as a pdf download.
• Video series – This could be a one-time downloadable video or a subscription to weekly or monthly videos.
• Ebook – Can be as short as 12 pages or as long as you want. It can be downloaded as a pdf, kindle or epub. Kindle can be sold on Amazon.com and they have services to help you convert the file. Epub is the file format for Apple® ibooks.
• PDF – This could be anything! Special reports, booklets, workbooks, ebooks, collection of articles or even a journal.
• Webinar – Usually includes audio and visual, and sometimes a pdf workbook. If you do a webinar, record it. They make great info products.
Content
• Ask yourself, ‘What are my clients asking over and over?”
• What do you already have that could be repurposed like speeches, books or workshops that you already do?
• Think about collections: Articles or blog posts make a great ebooks.
Now is the time to commit to creating your first or next information product, and when you do, be sure and tell everyone! If you want help, call me at 510-881-8446 or email tammyt@mimeticsystems.com.