This is part two in a four part article series designed to support you to build your community while creating massive value for the people you serve. If you missed part one the article series click here
These are the next things to know about building your community:
The Value of Community is Priceless
A community can inspire you, support you and make you feel like the luckiest person on the planet. The value of any group exponentially multiplies when the people in it have a strong sense of belonging to a community of people like them. In a community the members will cultivate friendships, share resources become each other’s clients and referral partners, and quickly start to support each other in a variety of ways. This quantifiably increases the amount of value they receive from working with you. This also keeps them engaged with you as a client hopefully for the long-term.
Your community is more valuable than any content you can deliver. Consciously cultivate your community to have it be even more powerful and the value to those in your community will be significant.
Create a Visual Brand for Your Community
In order to create more awareness of your community and to make it easy for members to know communications are from your community select brand colors and create a logo for your brand.
What might your visual brand look like?
Select The Values You Want to Guide Your Community
You want the values by which you run your community to be the same as the values by which you run your business. Write them down and talk about them in your community so that everyone can align with the values and demonstrate the values when in community.
What are the values you want to guide your community?
Be Accessible to Those In Your Community
If you are the leader or convener of the community make sure that you are available to the people in your community. This means at events, after events and between events by phone, text and email. As long as it does not overwhelm you, put no restriction on your community members wanting to connect with you.
Take action on what we have discussed here and check back next week for part three in our article series. Creating community can be the most rewarding thing you ever do in your business. Get started today.
Caterina Rando, MA, MCC, shows women entrepreneurs how to be loud and proud about the value they bring in order to massively monetize their mastery. Join her and other ambitious, positive and passionate women entrepreneurs as you discover how to catapult your revenue at one of her three two-day, live and in-person events: The Business Breakthrough Summit, www.bizbreakthrough.com, The Sought After Speaker Summit www.soughtafterspeaker.com or Enliven: How to Plan, Produce and Profit From a Women’s Retreat www.enlivenprogram.com
For a deep discount use code TIWMAG and get started catapulting your business today. Caterina can also be reached at cat@caterinarando.com and by phone at 415.668.4535.