G.O.T.C.H.A #1: Wearing Blinders
Wearing blinders blocks your peripheral vision. The reason this is a bad thing (besides putting you at risk for an accident) is because your peripheral vision is often where the best PR opportunities are.
Imagine trying to drive without a side view mirror. Not only wouldn’t you be able to see the traffic coming up behind you, but you wouldn’t be able to take the necessary precautions to avoid a crash.
That’s what happens if you’re wearing blinders in your business. It’s like having tunnel vision, only focusing on what’s straight ahead. Being focused on the now as well as the future is extremely important, but lose the blinders.
You’ll be amazed how different the view is
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Robin Taney, (aka the “Get R.E.A.L Girl”) is the owner and founder of Studio 4 PR. She works with creative, independent, and “kitchen table” entrepreneurs who are highly motivated to be found by their perfect client. You can connect with her on Facebook, Twitter, LinkedIn, and Pinterest, and sign up for mailing list You are welcome to use this post on your blog, provided you do not alter it in any way and include a link to this blog.
Robin is also the City Director for the Rochester digital edition of Today’s Innovative Woman magazine. Click here for a free subscription or to learn more about advertising packages.