Events for Thriving Business Women
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Engage Clients with Video Marketing
August 16, 2018 @ 12:00 pm - 1:00 pm PDT
Free
Kim Wilson, owner of Cinematic Lifestyle Imagery, makes the case for using videos to promote your business during her presentation – Engage Clients with Video Marketing.
It’s estimated that video will account for 80% – 90% of all online traffic. Today, customers and potential clients are more interested in watching a video about a businesses products and services, rather than reading and scrolling through several paragraphs of text on their website. What’s clear is that video dominates the internet, especially social media. However, the quality differences are vast, from blurry Facebook Live posts to broadcast quality advertisements. Whether you are a soloprenuer or small business owner it’s time to jump into video marketing, which has never been more important.
Of course, you want to stand out and be noticed and that requires creativity and planning. Turning on the laptop or smartphones camera, and just talking isn’t as effective as it used to be, especially if your goal is to reach out beyond your current followers. During her presentation, Kim Wilson, demonstrates the various types of videos that are most effective for informing and promoting your products and services on your website, social media, advertisements, blogs and streaming platforms. She details the three essential elements that make promotional videos successful, resulting in more engagement, clients and revenue.
With a background in commercial lifestyle photography, Kim Wilson specializes in cinematic-style storytelling for her client’s video marketing campaigns. She is a Founding Member of the Polka Dot Powerhouse Petaluma Chapter, as well as a member of NAPW (Northbay Alliance of Professional Women) and the Sonoma County GoLocal.