Use Your Business Card to Build Influence

 

The business card is no longer just a piece of paper with contact information to trade at a networking event. It is an extension of your brand, creates familiarity with professional photo and logo, has a call to action and is memorable. It is a vital tool for the growing business or entrepreneur who wants to stand out from the crowd, build influence and attract her ideal clients.

With this is mind, these are the things typically found on business cards, and sample calls to action.

Front of the card: 

  • Professional photo, logo and tagline
  • Name and title, if you have one
  • Address (optional for virtual businesses)
  • Phone number
  • Email and website address

Back of the card: 

  • QR code (optional). This is a type of matrix barcode that can be scanned with a smartphone and either go to a website, splash page, online store or mobile web page. The mobile web page is created by the company that creates your QR code. It can have an email capture on the page or provide the user with a redeemable coupon or coupon code. It requires an additional monthly investment. If your clientele is young and tech savvy, this might be right for you. Research thoroughly for a reputable provider. Typically, clients generate their own barcode and provide it for the creation of their business card.
  • Call to action: What action do you want the recipient of your card to take?
  1. Book you as a speaker? If so, you may want to include your most popular presentations.
  2. Go to your site and download your free compelling offer to build your list?
  3. Promote products or events?
  4. Have the prospect call for a consultation or to work with you?

When your business card stands out, it builds influence, and so do you!

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