Influence. Persuade. Engage. Motivate-your organization, your relationships, yourself.
In today’s digital world, the power of the pen is underrated. With a few innovative ideas and some tapping away at your keyboard, you can build written influence with the touch of a button.
Influential writing is all about language. Draw your reader in using words and content that are clear and relatable to your audience, well-structured and uniquely tailored for your message.
You don’t need a fancy title to persuade; you just need to have a vision and convince others to support it. Some of the most successful businesspeople build rapport by skillfully communicating to their readers in writing through a quiet, yet authoritative voice.
Use your writing to make your vision come to life and attain your desired results. Get people to listen and follow you. Exercise your persuasion muscle with these three strategies:
- Focus on what you can change…and figure out what you cannot. Determine your “spheres of influence” and concentrate your efforts on the things that you do have the ability to change.
- Sell your ideas. Even the best ideas will languish if you’re the only one who is behind them. Be an energetic salesperson through your written communication materials! Make your writing style captivating to engage your peers, investors, clients, staff and customers.
- Be self-aware. The most effective writers adjust their style to fit their clients’ individual values. You must believe in your mission and communicate it in writing to achieve your entrepreneurial goals. You cannot expect people to believe you if you don’t believe yourself. Knowing your strengths and weaknesses provides you with information to evaluate and leverage in order to establish credibility and influence through your writing.
Follow these tips to harness the power of the pen and become truly influential!