I blog because it’s a way to reach my people, my tribe, with my heart. I admit that a lot of my posts don’t appear to be from my heart because I often blog about technical aspects of blogging, Social Media, SEO and Internet Marketing too. Whenever a client asks me a question about how to do something related to what I teach, I write a blog post. I figure, if one person is asking, there are 10 or 100 who also want to know the answer! But it’s still from my heart. I am really passionate about teaching internet marketing strategies and that’s from my heart!
What Will I Talk About?
Last night I attended a networking event and I started chatting with a woman entrepreneur about blogging. She said she had no idea what to blog about. Have you had that thought? She is like so many people who are stopped in their tracks before they even start by that thought, “What will I talk about?” There are other versions of that thought too, like “I’m not a writer”, “who will want to read what I’ve written” and on and on!
She is the owner of a consignment store where they have so many different types of cool unique, even amazing items. I shared with her about another client I had worked with who was selling designer ties on Ebay. Her tie sales were going pretty well, so I recommended that she start writing a blog post about some of the designer ties. Every time she wrote a post about a tie, that tie would sell and her overall sales would increase. Even if the tie she wrote about had been sold, it brought people to the site and they purchased other ties!
Blog About your Products
I suggested to the owner of the consignment shop that she start blogging about some of the items in the store; telling the stories of the items, describing them, talking about the store through the inventory. I recommended that she choose items from her main categories of items in the store. That way, even if the item she blogged about was sold, there would still be other items in that category for people to purchase. I told her that if she got any “brand name” new or newer items, she could blog about those as well. I reminded her to be sure and tag the items with keywords.
You Are a Writer!
It was really amazing for me to see the light bulb go on for her when I shared about the ties and how she could find unlimited ideas to blog about from her own inventory. She realized that she actually does have something to write about and now she can launch her blog and feel excited about it.
I have often observed that, when it comes to blogging, the “I’m not a writer” is really more about not knowing what to write about.