How to know what to charge for a value-based business

If you’ve been in business for any length of time, you’ve had to struggle┬ádeal with that age-old question:
What to charge robin taney, the get real girlfor what you do. If you charge too much, your ideal client won’t find you and if you charge too little, your non-ideal one definitely will. When you have a product that clients can see, hear, touch, taste, or smell, the task is a little easier because the client is basing their expectations and impending results (satisfaction) on their senses. When you have a service, it’s more complicated because it’s based on that intangible thing called…value.

Kind of like a magician pulling a rabbit out of a hat, attaching a price tag to the value you will create for them (note I said “will” as in it hasn’t happened yet) is, for some, just as impossible.

For you, value is based on three things:

  1. Quality
  2. Commitment
  3. Results

For your client, value is based only on results, and to some degree, time. Did you solve their pain in a reasonable amount of time?

Recently, my husband and I completely renovated a new house. The contractor agreed to work within our budget (which made my husband cry) and made the necessary changes in about two months. When I was getting ready to write the final check, I thought about asking for an itemized list of every nail, screw, and bucket of plaster to see if it had lined up with what I had paid. But, I realized that I had what I wanted. A beautiful house that was completed on time and close to the agreed budget. My point being that I got the results I wanted so it didn’t matter what I paid.

If you can deliver quality service and results to your client, you are providing value that is priceless to them.

So, make sure your pricing reflects that value. You (and they) are worth it.

The Secret to Creating a Marketing Message that Instantly Attracts Your Ideal Clients

The Secret to Creating a Marketing Message that Instantly Attracts Your Ideal Clients

Imagine you’re at a networking event and you meet someone who fits the profile of someone in your target market. What do you say? The same goes for online. What do you say in your LinkedIn profile so that people instantly understand who you are and what you do?

Suppose you’re a life coach. Are you going to say something like, “I’m a life coach and I help people get more out of life. Let me give you some information about my services and about coaching so you can learn more”? Do you think this will work? I doubt it, and here’s why. The focus of this approach is on services and titles. Your potential clients aren’t interested in these things. What they care about is how you’re going to help them.

If you’re going to get any traction, then you need to first be HEARD! And the only way you’re going to be heard is if you have a marketing message that catches your ideal clients’ attention and peaks their interest.

To create your marketing message, there are 5 basic steps you have to follow: