How to know what to charge for a value-based business

If you've been in business for any length of time, you've had to struggle deal with that age-old question: What to charge for what you do. If you charge too much, your ideal client won't find you and if you charge...Read More
The Do’s and Don’ts of Facebook Groups

The Do’s and Don’ts of Facebook Groups

According to digital marketer Zephoria, there are 1.65 billion active monthly Facebook users worldwide, a 15% increase year over year. To put this in perspective: The world's population is 7.4 billion people, so if you take out the fake accounts...Read More
6 Ways to Make Email Marketing Work for YOU

6 Ways to Make Email Marketing Work for YOU

Email marketing is still considered the most effective way to reach your ideal client. If it's done right. Sadly, many are not doing it correctly and are not reaping the benefits it could bring for their businesses. Here are my...Read More
Put on Your Thinking Hat: 6 Ways to Make Better Decisions

Put on Your Thinking Hat: 6 Ways to Make Better Decisions

Making a decision is rarely a simple yes or no. Unless it involves chocolate and then, of course, it’s a YES. :-) Other decisions are more complicated. Perhaps they involve factors that are not within your control or are driven...Read More
5 Ways Women Can Help Each Other

5 Ways Women Can Help Each Other

Thriving women are making great strides in every field, but I think the most exciting ones are in sports and politics. When the Buffalo Bills announced it was hiring Kathryn Smith as quality control-special teams coach, she became the first...Read More