The Pitfalls of Doing It All

As my dear business coach and client, Caterina Rando, brilliantly said, “You need to do what is the highest use of your time, and let other people handle the rest.” I think of this often in my own business, and I have seen my best months and best year ever as a result. I hired a bookkeeper who comes in once a week, as well as a part-time assistant who handles production of signs and banners, in addition to simple updates for my clients, so I can stay focused on what I do best: design.

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