Let’s face it. We’re all tired of the same old tired strategies and tactics for building our lists. We’ve tried them all – newsletters, speaking gigs, Facebook ads, Google Ad Words, and every social media platform out there.
But the thing about using those techniques to market your business is that there are so many other entrepreneurs running the same kinds of ads for the same kind of services. And as many of you are experiencing, it’s tough to gain credibility or become known as an expert in your field when there are so many other very qualified (and sometimes not so qualified) people out there competing for the same clients.
I, myself, have spent so much money on Facebook ads that got a lot of clicks, and maybe only a few opt-ins to my list, but there were no solid results or decent return on my investment.
For those of you who have run Facebook or Linked In ads, or even Google Ad Words, you know how it works. Your credit card is charged for every click and there are a lot of people out there who just click out of curiosity. Many of them have no intention of opting in to your list or signing up for your teleclass or your programs. But you know what? You still get billed for every single click.
Don’t get me wrong, Facebook and Linked In ads do work for some people, and I truly hope that if you choose to try this method for marketing your business, it works for you. However, many of my own clients have previously gone down this road prior to working with me, and most share the same experiences I just mentioned.
This is why self-publishing eBooks on Amazon is so wonderful, especially for emerging entrepreneurs. First, there is NO financial risk. It costs you absolutely nothing to publish your book on Amazon. You will be on the same platform and in front of the same readers as all the major traditional book publishers. The thing you need to understand about traditional book publishers is that they expect YOU to do all of the heavy lifting when it comes to marketing anyway.
There is simply no other tool that’s better at generating qualified leads, growing your business, and positioning you as an expert, all at the same time, than the eBook.
eBooks, for those of you who aren’t aware, can be read on almost any electronic device, so you don’t need to have a Kindle to buy eBooks on Amazon. You only need the app which is free to download.
Another reason to incorporate your own self-published eBook on Amazon into your marketing plan is because it is basically a turn-key operation. Once you have launched your eBook, Amazon takes over for you from there. They handle the sales, the marketing, payment processing, SEO (search engine optimization), customer service, tax collecting, and delivery. If you want hard copy, physical books, they can handle that for you too! They do it all.
The third reason that eBooks are a must-have strategy for marketing your business is that it’s fast. You don’t need a big fancy website, you don’t need expensive tech staff, you don’t need a copy writer, you don’t need a shopping cart, and you don’t need a merchant account.
I know that, for many of my coaching clients, using eBooks to market their businesses has really enabled them to increase the traffic to their websites, quickly grow their lists, and gain global visibility almost over night. This is a simple and powerful tool that you can apply in your business to attract more clients, make a lot more money faster, and be able to stabilize a sustainable, scale-able business that you know is possible.
As entrepreneurs, we work very hard to attract people to our work and your eBook, if strategically written and positioned, is the number one thing that you can create to draw people to your website and become a “go-to” trusted source and adviser in your field.
By writing your own book, you will have the power to reach more people that you can help and at the same time, you can build your list and get more subscribers. This is how you can share your knowledge or your gift with the world.
It’s time to get your message out in a bigger way.