Handouts That Can Get You Clients

Always have something to give to audience when you speak. Audience members will forget you when you walk out the door if they do not have a part of you to take home with them.

• In addition to information on the topic discussed, consider giving participants an article you have written on the topic. This makes you look like an expert. Always have your brochures and business cards displayed.
• When applicable include a flyer on your upcoming seminars or where you will be speaking next or any other event you would like to invite your audience to.
• Put your business name, address and phone number on the bottom of each sheet of paper you give your audience.
• Many speakers use an evaluation form to ask audience members for feedback on how their presentations can be improved. While you have to be pretty thick- skinned to do this, it can be very helpful.
• Design a sheet asking audience members for their contact information. Consider including qualifying questions to help you determine if you should follow up with an individual. For example “Do you or does your company use (fill in the blank with your product or service)?” or “Would you be interested in a complimentary consultation to discuss (fill in the blank with your product or service)?”
• To make sure everyone turns in their form, hold a drawing, give away one of your products or services.
• Consider making a special offer good only for a certain period of time for everyone in your audience. Give each person a customized coupon with the offer written on it. Or send them an electronic coupon after the event.
• Some savvy professionals give everyone in the audience a specialty item with their business information on it, such as a pen, a pad of paper or an eraser. You will make friends with your audience members when you give them freebies and if they keep this item on their you will be remembered.

Start with a few of these tips that seem right for you, then add a few more. Speaking is a skill that can take time to develop. The more you do it, the more clients it will bring you and, eventually, you will find that there is no place you would rather be than in front of an audience sharing your message. Enjoy.