How and why did you start your business?
Years ago, I started out with a Holistic Therapy business and did all the things entrepreneurs do to market their businesses. I tried Facebook ads, Google Ad Words, etc. but I wasn’t getting a decent ROI, so I started looking for other alternatives. That’s when I found an eBook on the subject of online marketing. But it wasn’t so much the content of the eBook that I found intriguing. It was the structure of the eBook itself that I became fascinated with. I saw an opportunity to write and structure eBooks in a way that entrepreneurs and authors could use them as a tool to generate qualified leads and attract more ideal clients. From that point forward, my business model and purpose changed because I saw that many entrepreneurs were missing out on greater opportunities to use a book, content, or information they had already created to attract more clients and get their message out into the world in a bigger way.
What has been your biggest challenge and how did you overcome it?
My biggest challenge has been developing a business model to support the needs of my clients. Initially, I thought that group coaching would enable me to create a supportive community and work with many people at the same time. I’ve recently come to realize that I actually prefer to work with clients in a one-on-on, private situation because of the unique challenges and requirements of each Entrepreneur Author. I love it when my clients are able to finally publish their book as a result of being in my private 60 day program when they’ve previously struggled for months, and sometimes, years on their own to get it over the finish line. It’s so nice to see them experience a feeling of accomplishment and a new-found confidence in themselves and their message.
How do you define SUCCESS?
I define my success by the success of the people I support, and the people they can help as a result. If more people are able to find the authors or business owners I work with and are helped by them a a result of my work, then I feel that I have had an impact on the world.
If there was one thing you wish you knew before you began, what would that be?
The one thing I wish I knew before I began is that I I didn’t have to embark on my entrepreneurial journey alone. Joining a mentorship, mastermind, or networking community of like-minded people can be so impactful to your commitment in yourself and your mission. It has made all the difference. In the beginning, I thought I was alone and no body really understood me, so I kept everything to my self. Often, this was very self-defeating. Now, with my community behind me, supporting me every step of the way, I am confident in my mission, my business is growing, and I finally feel comfortable in my own skin as an entrepreneur.
What makes you an innovative woman?
Technology has created so many benefits for businesses owners, but at the same time, it has also complicated and confused many entrepreneurs. One of my greatest passions is working with emerging entrepreneurs to de-mystify and simplify the many elements that a business owner needs to know about the many multi-media options available and how to most effective use the RIGHT ones to grown and enhance their businesses.