Meet Lisa Goodwin, Business Strategist, Messaging Expert and a finalist for the Innovative Women In Business Award!
How/why did you begin your business?
After selling my successful wellness practice, I wanted to work with entrepreneurs and provide insight into strategies for marketing that were different than the cookie cutter programs.
What has been your biggest challenge and how did you overcome it?
My biggest challenge has been scale, and it still is. Just when I think I have ramped up the business for the success it is prepared for we hit a growth spurt again. So, I guess, it’s an ongoing challenge for businesses that follow their own advice!
How do you define SUCCESS?
Success is being able to look at the project we partner with our customers on and see growth, results and enthusiasm for what’s next.
If there was one thing you wish you knew before you began your business, what would that be?
I wish I knew that there was a thriving community of support. When I launched I didn’t know about networking and organizations that support women in business. It took me a couple of years to discover the power between these collaborative environments.
What makes you an innovative woman?
I’ve bootstrapped all of my businesses and have always found a way to make it work! Plus I’m daring and unconventional and not afraid to tell people that the advice they may have received isn’t working. I’m passionate about breaking up with bad business strategy — “just because you bought the dress doesn’t mean you have to go through wearing it!”
To find out more about Lisa Goodwin visit www.AccelerateMarketingServices.com