There are several key ways you can use a telesummit to build your list and generate more interest. Follow these steps to build your list of opportunities.
- Make the telesummit free to attend. When you are planning a telesummit, you are investing in the success of your business therefore thinks of it as a self-promotional tool. Make the telesummit free, make it easy to sign up, and pitch it as an once-in-a-lifetime event that others do not want to miss.
- Carefully choose guest speakers.Choosing to invite others to be your guest at a telesummit is not only a good idea, but it can help you to leverage yourself in the industry. However, draw up a speakers’ agreement in advance to avoid any misunderstandings. Select speakers who are a good match for your audience and who have high ethical standards.
- Schedule and plan the event early. The sooner you can plan your hosted telesummit, the better. Consider other speaking events and conferences that are happening in your circle of influence. If you are planning an event of your own, plan your telesummit beforehand.
- Help people stay engaged until the end. Getting people to come to your telesummit is one thing; keeping them interested is another. Take the time to plan some activities that keep your guests on their toes and state several times that there will be a special deal for those who stick around. Generate excitement by providing testimonials from others who have signed up for your offering.
- Monetize the telesummit with a valuable offer. While your event will be free to attend, you can still use this time to make an offer at the end that can generate some cash. Put forth your best offer that has real value to the people on the other end. One way to do this is to offer something at a one-time price reduction for a limited time.
Remember, a telesummit is only as good as the time and planning you put into it. With proper planning it can be a great list building tool that can also result in new revenue for your business.