I had reached a point of feeling like I was stuck in quicksand with my business, nothing was happening. I had exhausted my warm market, my networking events were not bringing me new prospects, and I was completely stalled. In 8 years I had tried all the strategies and spent tons of money on seminars and training. And then I learned about podcasting.
Here’s just a few reasons why you might want to add this piece of marketing to your marketing strategy.
- First of all, are you tired of wasting your energy with a shotgun approach and want to get your marketing message in front of your niche market? Then you’ll want to check out these demographics.
- If you do an audio show you will have an audience that has an average 27 minute daily commute time. They also listen while doing other activity, workouts, shopping, etc. on their mobile devices.
- These listeners have a median income of $75,000 per year. There are over 575 million active subscribers to iTunes and 315 million are mobile device users. Podcasting is so new only 1 out of 2 people even know what a podcast is…but it’s quickly moving toward momentum.
- Do your research. Go to the iTunes Store Podcast Directory and find a podcast show in your field or expertise. Everything is in categories, if you have a special niche, check to see who’s doing what in podcasts. DO NOT wait to get into this market place.
- And talk about being in the right place at the right time. Ladies, men out podcast us 3500 to 1!
I do weekly interviews on my show and share the recording with my guests giving them a “FOREVER piece of marketing”. Once published the interview segment can be found on ITunes, Stitcher Radio, social media, your website, business cards, and more. This is great exposure without more time and energy on your part. And if you’ve got a good email/subscriber list you can spread the word even faster!
Let’s ignite the world with inspiration, motivation, and success…because together we can do so much more. And next month I’ll give you a ‘brainstorming’ work sheet to decide how you would create your own show. By the way, did I mention, it’s AWESOME fun!
Passing On A Smile,
Guest Writer-Gail Foley
Gail is a Podcast Talk Show host of OneAwesomeCommunity.com – energizing, educating and connecting women entrepreneurs. She launched her first show in January 2014, ‘Gabbin With Gail, The Gail Foley Show, to add this marketing piece to her business strategy and soon realized it was more about helping others succeed. Today she has listeners worldwide. You can subscribe on her site to receive the episodes daily or through iTunes.
Gail has spent the last 20 years in sales, marketing, publishing, speaking, network marketing and more. She’s created and published her own magazine, appeared in ‘Success from Home’ magazine, is an author in ‘A Journey Within: Self-Discovery for Women’, and she’s most proud of being the recipient of the ‘Best Attitude Award’ at the timeshare resort she worked at in Williamsburg, Virginia.
And all that has to do with her podcast talk show – listen in to hear all the stories she shares about her ‘life lessons’ that might shed some light on you not making the same misstep, or giving you the encouragement to take that big leap!