Anyone can write a book, but not everyone can write an outstanding book or be an outstanding Entrepreneur Author. One might think the difference would lie in writing skill, eloquence, verbiage and flow. These are all important components, but for the Entrepreneur Author, the key elements that contribute to a successful book product vary surprisingly from what you might expect.
The Entrepreneur Author’s book is written to promote her business, build her subscriber list, and establish herself as an expert. If you are an aspiring Entrepreneur Author contemplating whether to finally write that book you’ve been thinking about for so long, here are a few things to consider if you would like to be outstanding rather than just okay:
Share case studies and client stories. By sharing case studies and client stories with permission, of course your readers are able to identify with these narratives and see that there is a way to solve their problems. This provides proof to readers that what your offer worked for someone, and it can work for them too.
Include a relevant CTA. Show the reader how to get from your book to your website, and give her a compelling reason to give you her contact information. Provide a link to where the reader can download a helpful checklist, an audio, or some other useful giveaway that’s educational, yet enticing.
Don’t be salesy. I’ve seen many great books get a bad reputation and a bad review – because the author has included an opt-in link in every chapter of the book. Readers will almost always see this tactic for what it is – a ploy to get their email address. Be strategic when placing opt-in links. It’s not about the number of opt-in opportunities. It’s about the quality of the offer.