Marketing and Sales: A Love Story

Are you in love with your business? How about your clients? Your team?

Most entrepreneurs are deeply creative beings who long to serve others. Business requires us to constantly expand in areas that we don’t always love, like “marketing,” “conversions,” and, the dreaded, “sales.”

The way I see it, business is a love relationship. Our clients give us the opportunity to earn a living by serving them. Of course we love them. We just aren’t always clear about how to reach them.

Good marketing means:

  • Knowing who your ideal client is and not allowing yourself to spend time with people you are not here to help
  • Listening to your clients’ needs so you know exactly what they are struggling with
  • Letting your potential clients know that you are committed to partnering with them to generously create solutions together

If your marketing is done well and you establish caring relationships with your ideal clients, the sales will literally close themselves.

Your job is to provide solutions to problems. In the sales process, you only get to the solution when you have earned somebody’s trust. To earn that trust you must do a little warmup; a little marketing.

When you focus on solving another person’s problem in a unique way, marketing and sales become a joyful dance you welcome each day in your business.

Here is a link to a webinar that may offer some additional insights to Sales with Ease.

Consider joining us at one of our upcoming mastermind events to gain tools to make your entrepreneurial journey a joyful one.

Our Limitless Women Leadership Conference will be held April 7-9, 2017, in Newport Beach, California.

Money, Marketing and Sales Retreat for Women will be held June 14-16, 2017 in La Jolla. Details are online at www.lauragisborne.com.

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