Events for Thriving Business Women
We know the value of connecting and learning with like-minded, like-hearted women. Through our website, you can stay current with so many great personal and business development events happening in your area and virtually. Visit this events page frequently and see what looks like a good match for you.
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Defining Your Target Market – Webinar
September 18, 2023 @ 5:00 pm - 5:30 pm PDT
Free
It’s common knowledge that marketing is a method for attracting new customers to your business, product, or service. However, many entrepreneurs fail to realize that a successful marketing process involves countless strategies for researching, promoting, selling, and distribution. To be successful at this venture, you first need to know who you want to target before setting out to create the marketing materials or campaigns to attract them.
Too broad a target and your message may get lost. If you’re not specific enough, you could even end up choosing a marketing tactic that doesn’t match your consumer.
Targeting a specific market doesn’t narrow your reach to other markets, but it does allow you the ability to take a strategic approach to your marketing efforts.