Build Up Your Ability to Bounce Back From Setbacks

“Life is what happens to you when you’re making other plans.” Betty Talmadge, American meat broker and cookbook author, is the first one who is credited with this adage. Setbacks happen in business and in life.

By building up your resilience – your bounce-back ability – you will know how to get back up after you have been knocked down. Follow these principles to soar through setbacks and keep your resilience revved up.

Use Your Power of Choice. Begin to look at how resilient you are in everyday occurrences. Do you let traffic, a delayed plane, or a disappointing phone call ruin your whole day, or do you consciously choose to bounce right back? We always have a choice about how we react to what happens.

Build on Past Successes. At first your setback might seem too much to handle. To help yourself bounce back, think about other challenges you have faced in your life and business in the past. Remember how you dealt with them, and how you came through those challenges. Remind yourself of all you have dealt with – and yet you persevered. This will fuel your ability to overcome this setback.

Look for the Lesson. Setbacks serve. They bring with them lessons about you, about your leadership, about your business. When a setback erupts in your path, before dowsing the flames you should first examine its lesson. Learning the lessons that your setbacks deliver is one of the ways you build your resilience.

To your resilience! 

Caterina Rando, TWIB Magazine Publisher 

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Thriving Woman Spotlight: Shelly Gupta

Shelly Gupta is a motivated entrepreneur with a passion for creating new software products to address day-to-day problems. She has launched multiple successful products from scratch, worked with teams all over the world and travelled a lot while relishing every moment! She is the Founder and CEO of GiftVolo, a gift-giving business that allows you to give convenient, thoughtful, last-minute gifts from the convenience of your home.

How long have you been in business?

I incorporated my company in the US in Jan 2015. However, given that online marketplace development can be costly it took me a while to take the next step. Reason being it involved leaving my 5 year old daughter and husband for a year to get the platform developed in India. I created a subsidiary company of the US company from scratch in India – probably one of the hardest things I have ever done in my professional life. India has too much bureaucracy which causes unnecessary hurdles.

Why did you begin your business?

Gifting is an emotional bond that brings joy to both the sender of the gift and the recipient of the gift. But with the busy lives we lead, it is neither joyous nor convenient for the sender to find a thoughtful gift. In nearly 40% cases, it can be non-joyous for the gift recipient as well, because they end up returning the gift or giving it to someone else. I wanted to create an online marketplace that allowed senders to send meaningful gifts of services and experiences conveniently from the comfort of their home even at the last minute. Also giving recipients the opportunity to enjoy a new service or experience completely free of cost.

What is your mission for your business?

Bring the joy back to gifting. Senders can conveniently send thoughtful gifts from the comfort of their home even at the last minute; Recipients can enjoy a new service or experience completely free of cost; and local service providers also get a piece of this large $500 Billion+ market, which they currently do not have.

If there was one thing you wish you knew before you began your business, what would that be?

Patience and fortitude. Paulo Coelho wrote “Straight roads do not make skillful drivers.” Believe me being an entrepreneur is like crossing one curvy road after another. In my case the number of curvy roads compounded significantly because of the India subsidiary.


What is a guiding principle that you use in your business?

I use three principles
1. Honesty in my work, to my employees and to my customers
2. Passion and unwavering faith that things will work out.
3. Persistent – failures happen and they sabotage your plans but you got to be resilient and bounce back.

What makes you a thriving woman in business?

My persistence, although I might complain or cry but I bounce back with vengeance and figure out new ways to solve the problem I am facing at the moment.

What do you love about being a thriving woman in business? 

It is by far the most gratifying accomplishment. It gives me a sense of purpose, drive and resolve. I hope I am setting an example for my little girl that she can achieve anything that she sets her mind to.

What is the next big thing or dream for you in your business?

To make GiftVolo a thriving marketplace and the only destination people think of when they think about thoughtful gifts and convenience.

How can our readers connect with you? 

You can email me at shelly@giftvolo.com or text/call me at (650) 665-9365. I’m also on LinkedIn and FaceBook.