If we think about it many of our Interactions are brief moments in time and are basically At – A – Glance. Often times, there is a very short window of time to MAKE AN IMPRESSION. Whether it is On Line – Off Line – or In Person, one must understand and embrace the importance and Value of having a clearly defined Message. As the saying goes; KNOW THYSELF so others might. A MESSAGE aimed at representing the Business Product or Service. Thus, the Significance of always keeping in mind “The Message” You wish to share! What do You want to be Remembered for? It begins with a consideration and strategic approach designed around Your complete Professional Image.
On Line Presence
- PICTURE – Professional and Consistent Headshot that is utilized in all of
- Your Marketing. You want people to Remember You, so do not confuse them with a variety of Images and Messages.
- SOCIAL MEDIA PRESENCE – Clear – Concise – Consistent Message across all SM Platforms.
- HEADLINES AND URL’S -Need to be well thought out across SM Platforms. Keywords should be targeted to Your Message . Value . Solution You offer.
- BIOGRAPHY – The vast majority of Your Clients – Readers – Visitors will appreciate brevity. Highlight those Skills and Experiences which identify You as the Expert. Your UNIQUENESS is what You want to showcase.
- TWITER – Tweets – Need to be focused on the Value You offer. Each one should be directed at Your Ideal Client. Make Deposits and Not Withdrawals. (Hint-Share valued Content versus Selling.
- FACEBOOK – Optimal opportunity to again highlight Your Authentic Side.
- LINKEDIN – As the #1 Professional Social Media Platform (with over 160 M +)You Must take advantage of the Opportunities of having a strong Professional Presence.
- PINTEREST- The newest SM Platform offers Eye Candy. Your BOARDS can represent the Message You wish to share.
- BLOG – WEBSITE For those of You who Blog or have a Website take full advantage of providing a continued message. Reaching out to Your Ideal Client.
OFF LINE PRESENCE This is an Arena that Supports your Marketing Platform. It includes but is not limited to.
- MAGAZINE ADS – I think we would all Agree that Today’s Innovative Woman is an extremely Effective format for Reaching the IDEAL CLIENT. After all, the magazine is distributed across the Country to over 10,000 readers. This is Valuable Real Estate and so You want to take advantage of placing an AD which will reach Your Target Audience.
- DIRECT MAIL – For those who do Direct Mail make sure that Your Images and Words are Consistent with Your On Line Presence. In most cases, Your goal is to ReDirect to Your Website – Blog – LinkedIn Profile – so You want them to Recognize You and Your Business when they arrive:)
- BUSINESS CARDS – The purpose of a Business Card is ONE; getting their Business Card! (BC) Business Etiquette is to Always ASK for their Business Card 1st. Let them ASK for Your Card. This is a great opportunity to “THINK DIFFERENTLY”. Many times people over think a BC. Your BC offers You the chance to be Unique. Consider Your Professional Headshot (think Consistency) – Postcard Size (is Unique and is Always a Conversation Starter) . Have Your CONTACT Information (Cell – Email – URL’s) – ALL SM Platforms – LinkedIn – Twitter – Pinterest – Facebook. After meeting someone You should ALWAYS Follow Up. Over 2/3 Do Not do this simple act. IN PERSON Often times we take for granted the value of the situation and do not put a lot of thought into the Image that is presented to the world when we WALK OUT THE DOOR.
- BADGE- Consider getting a Name Badge to wear at all times. Your NAME and a QUESTION are perfect for opening up informal Conversations. After all, the Question is Your way of reaching out non verbally and Inviting dialogue. This is one of the best and most effective ways to meet new people. Never know who You are standing next to in line or who is doing a Volunteer Project with You. How do You say Right Place -Right Time?
- SMILE . This costs no Money and it lets others know You are Approachable. A SMILE Is your Gift to those You meet.
- DRESS -Consider the Image You wish to portray – You want to stand out and be Recognized – Consider Your signature Color – Jewelry or lack of – Accessories – etc. (Think Hillary Clinton and Pant Suits or Vera Wang and all Black). The thing to remember is You want to be Remembered. This can be one of the easiest ways to make “An Entrance”. It Does NOT have to be Expensive or Fancy – Just YOU!
Today, we live in a Busy – Noisy – Hectic – Environment with so many others vying for the same Attention and Space. Therefore, it is necessary to have a CONSISTENT MESSAGE. Thus,being prepared the next time someone takes a look at You —At – A – Glance.
Guest Writer – Debbie Saviano
- Texas Gal with a Free Spirit
- Beat the Odds – still Married to High School Sweetie
- Went to High School in California in the 60’s and that explains a lot
- 1st Career in Education and 2nd Career in Social Media following a whole new Pathway
- Feel that Life is A Journey and We have the Road Map
- Choose to be around Positive, Energetic and Purposeful Individuals who seek to Make A Difference!