Meet Innovative Woman Robin Taney, founder of Studio 4 PR public relations firm, and a finalist for the Innovative Women In Business Award!
How/why did you begin your business?
One of the main reasons I started my business was that my husband and I adopted a foster child we had taken custody of – an adorable little boy with special needs. I started Studio 4PR in 2009 as a way to help creative, independent and what I call “kitchen table” entrepreneurs to be found by their ideal client. I believe that, as a business owners, we have to Get R.E.A.L. In order to get noticed, so I work with highly motivated women to create strategies that are realistic, engaging, authentic and designed for long lasting results (in other words, they’re real).
What has been your biggest challenge and how did you overcome it?
My biggest challenge has been getting entrepreneurs to see how PR can help them grow their business (instead of as a money pit). I started speaking and sharing all the ways to business owners an get noticed without having to rely on traditional media. It’s fun to watch the “light bulb moment” when it finally happens.
How do you define SUCCESS?
I define success in the following ways:
- By serving my clients so they get noticed
- Having the freedom/flexibility to give 110% to the people who matter the most to me – my husband and son
- Being able to continually learn from people who know more than I do, and then share that knowledge.
If there was one thing you wish you knew before you began your business, what would that be?
I wish I knew that expectations (mine and everyone else’s) were going to be such a tough mountain to climb, and to celebrate the small successes as enthusiastically as the big ones.
What makes you an innovative woman?
Chocolate. Just kidding (althought I do get some of my best ideas this way!)
I am an innovative woman thanks to:
- Confidence
- Passion for serving others
- My belief that it’s physically impossible for any problem to exist without a solution
To learn more about Robin visit www.studio4pr.com.