You do something interesting. You put out a press release. Woo hoo! Now, here’s the real news. That’s not PR. That’s noise.
PR is like a seed. You plant it and in a few weeks, you’ll have a sprout of growth. A few weeks after that, you’ll have more growth, followed by a bud. Pretty soon, you’ll have a flower in full bloom.
PR for your business is your way of telling your story to a whole bunch of people. They may not need what you sell right now, but if they like you, they’ll remember you when they do. And, they’ll talk about you. (That’s called “creating a buzz” in PR-speak.)
So, instead of being reactive, be pro-active. And, watch what happens.
Feel free to comment below and share this post if you found it useful. This tip is part of my free report, Top 11 PR Mistakes Most Businesses Make. If you’d like a copy, just enter your name and email in the box on the right and I’ll send you that report as well as some other goodies.
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Robin Taney, (aka the “Get R.E.A.L Girl”) is the owner and founder of Studio 4 PR. She works with creative, independent, and “kitchen table” entrepreneurs who are highly motivated to be found by their perfect client. You can connect with her on Facebook, Twitter, LinkedIn, and Pinterest, and sign up for mailing list You are welcome to use this post on your blog, provided you do not alter it in any way and include a link to this blog.
Robin is also the City Director for the Rochester digital edition of Today’s Innovative Woman magazine. Click here for a free subscription or to learn more about advertising packages.