Tag: PR

Four Ways to Make Your Mess Your Message

There’s a misguided belief that in order to be experts in our chosen field, we have to know everything. We have to never have failed. We have to have it all together. We have to be perfect. Hogwash! When I...Read More

5 Ways to Get Over Your Fear of Exposure

You may be wondering what does fear have to do with PR? It has everything to do with it because if you don’t acknowledge/embrace it, PR won’t help your business grow I did an interview recently with SmartChic Cynthia Bazin...Read More

PR is NOT One Size Fits All

Many business owners have the idea that PR is only about getting in the newspaper or featured on TV. Nothing could be further from the truth! PR is about creating conversations with the people you are meant to serve and...Read More

4 Strategies for Getting Media Coverage

I hear from so many business owners who say that they are not worthy of media coverage. Not true! Here are my top four strategies for getting media coverage, and you do not need to leap tall buildings, run naked...Read More

3 Ways to Embrace Self-Promotion

There is such a disconnect between what entrepreneurs think PR is and what it can do for them. Many think PR is about covering up scandalicious behavior or publicity stunts to promote something in an outrageous way. PR is really...Read More

What Do You NOT Want?

The past few weeks have been craaaaaa-zy. Client work, home stuff  and kid stuff all seemed to converge at the same time and then we went on a 7-day cruise to the Bahamas. We just got back yesterday and I'm...Read More

Introducing the Most Amazing Words that Help YOU Get Noticed

I have the most remarkable secret to share with you. It's all in a word. 189 of them. Packed with enough power to blow the doors off a 10-ton tanker, or at least cause customers to beat a path to...Read More

Be proactive, not reactive

You do something interesting. You put out a press release. Woo hoo! Now, here’s the real news. That’s not PR. That’s noise. PR is like a seed. You plant it and in a few weeks, you’ll have a sprout of...Read More

PR is a mindset, not an accessory

Treating PR as Fluff I hear a lot of business owners say “I don’t have time for PR; I’m too busy running my business. “ Really. Let’s look at this a different way. Instead of treating PR as an afterthought...Read More

The Great American Ideal Client Search

One of my favorite children’s stories is “Are You My Mother?” by P.D. Eastman. In it, a newly hatched bird sets out to find his mother who has strayed from the nest. He doesn’t know what she looks like, so...Read More