Building influence on social media involves caring about others and sharing your own message. Theodore Roosevelt said, “People don’t care how much you know until they know how much you care.” We all want to feel seen and heard. Here are the three C’s of growing your online presence to build influence that will bring you referrals and clients ongoing.
Content
First, think about content, yours and other people’s. You will build influence if your online presence authentically reflects you and your core message, in other words your mission. For example, my mission is to empower and educate people on how to use Internet technology to share their message, nurture relationships, grow their business and bridge the inter-generational gap that has been created by technology and by doing so, further heal the planet. What is your mission, your core message? When you share your content and when you LIKE, comment and share other people’s messages, share content that is aligned with your core message.
Consistency
Social media is a 24/7 networking event. Just like any networking group, if you want to build influence with your online community, show up consistently with your brand and your message so people can grow to know, like and trust you. Consistency also includes a healthy balance of visibility and engagement. Share your content and engage with others.
Connection
Social media provides unlimited opportunities to connect and build relationships that turn into referrals and clients. Connect with people on a personal level by going beyond “LIKE” to really engage in a conversation. Here is my Social Media Success Formula for Maximum Influence:
- Authentically engage with your online community (50%)
- Share your education, information, inspiration (40%)
- Promote your own products and services (10%)
Build your influence with these three C’s. The more influence you have, the less you need to promote!