One of the biggest mistakes in sales is being unprepared for sales meetings. Too many times, salespeople arrive just minutes before appointments not prepared.
Four Easy Be-Prepared Reminders:
- Confirm: Just because you scheduled a meeting and set aside time for a prospect, doesn’t mean she remembered to do the same. The day before you are scheduled to meet, send an email confirming the time and location of the meeting. This will help you avoid miscommunications and ensure that the meeting is still scheduled.
- Materials: Have your agenda clearly defined. You may want to start by creating an outline of talking points you would like to cover during your meeting. This is your opportunity to stand apart from others and define your brand. It can also help you steer the conversation in the direction you would like. Remember to bring some business cards. That may sound simple, but you would be surprised at how many people actually forget this small, yet important, step.
- Practice: You may think that you have it all worked out in your head, but actually practicing what you want to say will help you be more relaxed and confident during the actual meeting. Practicing what you plan on discussing will also help you cover all of the information you want, while taking note of any information you may be missing.
- Know what’s important: Before your face-to-face meeting with someone, you have likely had a few phone calls or emails with her. Make sure you include information related to her needs and how your services can make her life easier.
The more prepared you are before your meeting, the more relaxed, present and successful you will be. Take some time the day before to ensure that you are properly prepared. You’ll be glad you did.
Being prepared is great for Scouts and salespeople!