Author: Caterina Rando

Caterina Rando’s life work is showing women how to uplift their lives and the world through entrepreneurship. She wants every woman to enjoy the fulfillment of being herself while doing her thing and serving the people she feels call to serve all with the reward of massively monetizing her mastery. She shows women how to be loud and proud about the value they bring and thrive in business. Take a look at all of Caterina’s programs and events at www.caterinarando.com

How to Market and Fill Your Live Events With Ease

As someone who does over ninety days of my own events each year, I can vouch for the fact that holding your own live and in-person events can catapult your business faster than anything. The big challenge with your own...Read More

Less Impersonal Promotion and More Personal Inviting

Are you great at promotion still you are having difficulty getting clients or getting people to your events? If so you might be embracing a common misperception that too many women in business are following. That is thinking that promotion...Read More

Why Coaches Need Coaches

This is part one of a four-part article about being coached to accelerate your success. Watch for the other parts here soon. Why Do I Need a Coach? Some of you have been following me, taking my workshops, and been...Read More

When Should You Pay and Not Pay to Speak

I get asked all the time if it is normal to have to pay a fee to speak at an event. The answer is yes and no. When you are such a sought-after-speaker that your presence at an event will...Read More

Tips for Designing The Program for Your 1-Day Women’s Event

Coming up with an effective curriculum design for a one-day of event can be challenging. I am sure you have sat through a few seminars that could have used a few upgrades. I know you want your program to be...Read More

Pursue Mastery for Massive Monetization

When you achieve mastery in your business you will experience ease and excellence consistently throughout your business. This does not mean there will not be challenges, this means that you will do much of what you do seemingly effortlessly, the...Read More

Multiplication for Massive Monetization

You can have the best of intentions but if you are not consistent with your Massive Monetization plan, you're not going to have the results you desire. Here is on of the most important principles to follow in your Massive...Read More

Cultivate METHODS For Massive Monetization

Massive monetization requires systems because consistency over time increases productivity and effectiveness and that creates more revenue with ease. Here are some massive monetization methods I teach and use to set myself and my clients up for now-money-now and more-money-later....Read More

Cultivate a Massive Monetization Mindset

There are four keys to cultivating a massive monetization mindset to thrive in your business. When you have a massive monetization mindset, everything you are offering is embraced by your ideal clients with more ease, you ask for the order...Read More

Thrive At Sales Calls With Your Potential Clients

Having a sales call process that you use consistently and continue to upgrade with each sales conversation will have you become more and more effective at selling. Start by acknowledging your potential client for their interest, then ask them what...Read More