Tag: Debbie LaChusa

The Two Most Important Questions Every Business Owner Should Ask

There are many elements in a successful business. You need a great product or service that fills a need in the marketplace. You need compelling marketing that connects and resonates with your ideal clients. You need a unique brand that...Read More

Marketing Begins With The Letter “C”

Yes, I know how to spell. I realize the word marketing doesn’t actually begin with the letter “C.” However, when it comes to marketing, there’s really only one word you need to know, and that word is Communication. Marketing is...Read More

Reinvention: The Business Necessity

Do you hate change? Do you love the familiar comfort of the same-old-same-old? Many of us do. Change can be scary. It rocks the boat. It stirs the pot. It upsets the apple cart. There are countless clichés that represent...Read More

3 Types of Businesses: Which One Fits You?

Often, when we decide to go into business for ourselves, we don’t ask ourselves what type of business we want. I’m not talking about the services you plan to offer or the industry you plan to operate within. Rather, I’m...Read More

The Power of ONE in Marketing

The Power of ONE is a rule that absolutely must be applied in marketing if you want your marketing to work.  It’s the rule I see broken most frequently, and a major reason entrepreneurial women struggle to create effective marketing...Read More

It’s Time to Change the Conversation Around Marketing

When it comes to being marketed and sold to, how do you feel about being… Persuaded Influenced Seduced Manipulated Probably not too good, huh? No one wants to feel controlled by a marketer, and that’s exactly what those words imply....Read More