A business plan helps you know where you want to go and determine how you are going to get to there in the next 3-5 years. Things to include in your business plan should be: (more…)
Is there a period of a few weeks and months when you feel that you are a leader in your field, your business is booming, the phone is ringing, the checks are coming in, your clients are happy and all...Read More
First of all, what does leverage mean? It means to use a quality or advantage to get a desired outcome or result. The outcome or result you're looking for is to grow your business and increase your brand, right? The quality or advantage...Read More
Everyone is stretched for time these days. Yet, you're smart enough to realize that you need to spend time marketing your business. Here are some quick things you can do to get some momentum and build your personal brand. Read more on...Read More
The year 2012 has brought new mobile marketing opportunities that your business should follow as you consider efforts to spread the word about your brand and products and services through mobile. As mobile technology improves and the masses catch up...Read More
Are you "marketing at" your precious potential clients or connecting with them? In other words, do your marketing efforts feel more like you're shouting at them with a megaphone, or like you're having a two-way conversation? We all have a...Read More
Yes, I know how to spell. I realize the word marketing doesn’t actually begin with the letter “C.” However, when it comes to marketing, there’s really only one word you need to know, and that word is Communication. Marketing is...Read More
When coaching entrepreneurs to attract more clients or build their businesses, I am always listening for where they are struggling or doing something the hard way. It is amazing how simply asking yourself a few simple questions can result in...Read More
The Power of ONE is a rule that absolutely must be applied in marketing if you want your marketing to work. It’s the rule I see broken most frequently, and a major reason entrepreneurial women struggle to create effective marketing...Read More