Tag: laurie zerga

Authenticity in Relationships 

Sometimes my heart clenches when the phone rings. It happens when callers dive right into an obvious script. They typically represent a large company that developed a perfect script based on human behavior. They ask you yes or no and multiple choice questions. Then they ask for a credit card number. I often abandon the phone long before hearing the whole script. However, as a business...Read More

Who Is On Your Team?

Many studies look at reasons businesses fail. Business education teaches the nuts and bolts of accounting, marketing, technology and human resources, along with other topics. I like to look at what makes a business successful. One of the most important...Read More

Developing Your Leadership Qualities Invites Success

Business education and studies often look at reasons businesses fail. What makes them successful? One of the most important factors is the people. You, the leader, are the most important person in your company. A Gallup Poll between 2013 and...Read More

Magnetize Community to Grow Your Business

There are endless options to expand and grow your business. Leveraging community can be a fun way. A community is a group with common interests and culture. According to a 2017 Michigan University article, incremental revenue increased 19 percent when...Read More

How Do You Become an Influential Leader?

During my career as an employee of a large corporation, we discussed attaining influence without authority. Traditionally, influence and authority came with title, power and “ruling with an iron fist.” Today, influence is recognized as an important quality of any...Read More

Envision Your Dream Business with Ease

Have you ever dreamed of working with clients like fortune 1000 corporations, big institutions or government agencies? Did you immediately reject it because you had no idea where to start? Henry Ford said, “Whether you think you can or think...Read More

Create a profitable Business as a Vehicle to Give Back

Many heart-based solo entrepreneurs struggle with money. Somewhere back in their mind, there is a thought that something is wrong with being successful and super profitable. Consider “flipping it.” What if you are just exactly the best person to earn...Read More

Have a Booming Business with Ease

There are three steps to create your dream life through your business. These three steps will not only help you create a business you love; you may even increase your bottom line ten-fold. Shift from surviving and striving to thriving...Read More

Are you the CEO of Your Business?

You have probably heard that eight out of ten businesses fail in the first two years. Most people guess the reason is money. It sometimes is. There are other explanations too. The market changes, suppliers fail and complicated regulations make...Read More

Who’s on your team?

In a recent article, I introduced building and leading your team.  You were asked to consider your virtual team, such as accountants, a marketer or graphics designer, a banker, an attorney.  Even solo business owners have a virtual team.  Often...Read More