Become a Sought After Speaker and Make Your Business Thrive

It is better to be in the front of the room speaking than in the back of the room listening! Why? When you are the speaker, you open the door wide to new, wonderful contacts that can quickly lead to new clients and a more thriving business. There are many important reasons why you want to become a sought after speaker today. Here are just a few:

  • Become Recognized as an Expert in Your Field.  When your name is listed to promote an event and you are speaking on a topic, you are considered the expert on that topic. The more potential clients recognize that you are an expert, the more likely they are to do business with you and give you referrals.
  • Meet More People, Faster.  Speaking gives many people an opportunity to get to know you in a short period of time. An audience of forty people will meet you all at once. This is a lot better than having to take time for forty individual conversations to determine who is the best client match for you.
  • Create New Opportunities.  Speaking provides a variety of new opportunities. It allows you to expand your sphere of influence, meet other speakers, get interviewed for radio and book even more speeches.
  • More Clients, Contracts and Commissions.  When you are presenting to an audience full of your ideal clients, and you give a strong, high-content speech, you will come home with at least one new client every time you speak.Sometimes you will find you are adding several clients in just one afternoon.

Speaking is the fastest, easiest and – I believe – the best way to make your business thrive! Start today to become a sought after speaker.


To your thriving success! 

Caterina Rando, TWIB Magazine Publisher

Building Your Team

You’re an entrepreneur because you have a unique ability; something you want to share with the world. In order to serve large numbers of people with your unique talents, you must operate as a business owner-not as a self-employed person.

Working with women business owners, I hear many objections for why they can’t hire a team-affordability, lack of qualified applicants, belief that a new person will never be able to deliver the service like they can.

While these feel valid, they are not the true problem with team building. Most small business owners actually are challenged with receiving support and have a lack of experience with team building.

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Building Financial Support Systems

As women, it is extremely important to build our personal financial support systems. There is an emphasis on making or saving money, but it’s important to understand other options that can provide your life with a system of financial support in joy, circumstance or an unexpected event.

Let’s look at these as examples:

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The Fab 5 – The Foundation You Need to Take You to New Heights

When it comes to business, we tend to go solo. We step out on a wing and a prayer and hope for the best. We may take the time to sketch out a business plan. However, we don’t always have a people strategy. This means more than just the people on the team who sell and deliver your products and services. Consider those with the wisdom you need to avoid the “normal” potholes of running a business.

I call them my Fab 5 Board of Advisors. You can call on them for wise counsel when needed. Your investment in these relationships has a positive impact on your company sustainability. Let me introduce you to them.

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Grow Your Revenue and Expand Your Fempire

It’s important to nurture your current clients, but also focus on bringing in enough sales to keep your business profitable and sustainable. To ensure you thrive in your business, follow these super tips, do them consistently and watch your revenue grow and grow:
 

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Are You Your Own CFO?

Being a Chief Financial Officer for a business is one thing. But are you the CFO for your future?

We have to take a leadership role in our financial house. If you don’t do it, who will? As women business owners, we statistically put our needs last. Not to fret. Here are some ideas to get the ball rolling.

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Fearless Financial Mastery: The Courage is the Key

What do you feel or experience when the subject of finances comes up? Fear, anxiety, worry, embarrassment, excitement, peace? Perhaps a combination of all of those in the span of a minute. I completely understand. I’ve been there and so have the women I serve.
The one thing I know for sure: getting the skill to manage money starts with courage. Courage to ask for the sale. Courage to decide this is the last year of financial feast or famine. Courage to be honest about what has been hiding in your heart.

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What is Your Money Mode?

You work hard for your money. You have plans and dreams for now and for your future. Sometimes we are so busy generating revenue that we do not think about how we can preserve it or use it to ensure we have a solid financial future. Let’s look at your money mode. 

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Increase is the Key to Better Cash Flow

The purpose of your company’s product or service is to meet a need, solve a problem or create an experience. Focusing your energy and effort on increase allows you to grow top-line revenue and profitability, which creates healthy cash flow.

Here are ways to bring increase into your company:

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Get Your Financial Systems Together

As a women business owner, it is important to leverage your business for less worry and more ease.

To do that, it is necessary to develop and maintain financial systems that give you confidence in your financial stability while having funds for your lifestyle and allowing you to leave a financial legacy that is meaningful to those you love.

If this sounds good to you, follow these steps to get started:

Be Clear: Being unclear keeps you stuck. There is no payoff for that. Clarity sparks action to do the right things in the right order at the right time. Get clear on your income, your expenses, what your goals are and, of course, write them down.

Be Resilient: Develop resilience by overcoming big setbacks and navigating the daily distractions, disappointments and doubts you encounter when you don’t get the financial results you expected. Know that there will be setbacks in your business. Plan for them. Have more credit than you need and always have reserves.

Be Courageous: Talking about finances with your business or life partner can be uncomfortable. Heck, sometimes talking to your accountant can be a little daunting. Be willing to be uncomfortable, ask a lot of questions, ask for what you need and get whatever support you need to achieve your goals.

Be Practical: Simon Sinek says, “It’s the magical partnership of the person with their head in the clouds and the person with their feet on the ground that creates progress.” Make sure you have a financial coach, consultant or partner to assist you in getting all your financial systems in place to thrive each day in your business. Get partners who champion your success.

You have so many talents to share. Follow these steps to ensure that you can continue to bring your gifts as long as you like.