Category: Sales & Marketing

Powerful Relationships Support Powerful Marketing 

Marketing is enhanced with collaboration. There are simply too many parts to do them all, while still serving clients well. Your business will do best when you can create powerful relationships to support you. It can enhance your wellbeing to be part of a supported team rather than an isolated solopreneur....Read More

Build and Deepen Your Relationships with Social Media 

The internet is a 24/7 networking opportunity that allows you to stay in touch and deepen connections with people you meet in person. Here’s how:  First, review your online presence monthly on all social media platforms you are using. Make sure your profile picture is current, your cover photos are relevant and your “About” section has something about...Read More

Your Home(Page) on the Internet 

Websites are like houses. They require upkeep, maintenance and curb appeal. You have few precious seconds to capture visitors’ attention and engagement. Like a house, a well-designed and well-staged website closes the deal for you. One that offers a great user experience leads visitors to take a desired action. These concepts relate to Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO). Used together, your...Read More

The Next Evolution in Marketing and Sales

No matter what business you are in, what niche you serve, if you are marketing online or through email, you’re likely experiencing crappy open rates, increased opt-outs and declining conversion. These are clear signs that your would-be clients are demanding...Read More

Marketing Support: Vital to Business

Should you do your own marketing or not? It depends. Let’s take a look: Start-up: In the beginning, it’s up to you to find the right clients, sell to them, use their feedback to refine what you do and then...Read More

Leading the Way Is Good Marketing

You have the expertise and credibility, and know how to lead others when it comes to your business. But do you showcase that well for potential clients? Letting others see your leadership skills is good marketing because it positions you...Read More

Content Marketing: Do I Need It?

Maybe you don't know what content marketing is. Your question may be "how often do I blog or write my newsletter?" Or "how does having content make me money?" Or "how do I get people to respond to me online?" Content...Read More

Soar with the Eagles: How Branding and Community Lead to Entrepreneurial Success

“You will never see an eagle of distinction flying low with pigeons of mediocrity.” ― Onyi Anyado When entrepreneurs commit to their big ideas, dreams and visions, they have a choice. They choose to take the leap, get support, gather resources,...Read More

Magnetize Community to Grow Your Business

There are endless options to expand and grow your business. Leveraging community can be a fun way. A community is a group with common interests and culture. According to a 2017 Michigan University article, incremental revenue increased 19 percent when...Read More

Marketing Means Building Community

Marketing is really about creating relationships. It’s not about creating ads, building your brand or even growing your list. People buy from others they resonate with. If someone is a name on your list, and they do not feel your...Read More