Caterina Rando

About Caterina Rando

Caterina Rando’s life work is showing women how to uplift their lives and the world through entrepreneurship. She wants every woman to enjoy the fulfillment of being herself while doing her thing and serving the people she feels call to serve all with the reward of massively monetizing her mastery. She shows women how to be loud and proud about the value they bring and thrive in business. Join her at Fempire Summit or at the Breakthrough Luxury Retreat for Women Entrepreneurs Take a look at all of Caterina’s programs and events at

Take a Look at What Role Disappointment Plays in Your Business

A while back I gave a speech to a group of women entrepreneurs, my ideal clients. At the end of my speech, I invited the ladies to attend my upcoming event at a deep discount. Only one person in an audience of 60 women signed up for the event. When I went home, I was disappointed. Then I made some follow-up calls and within five days, seven ladies had taken me up on my offer. That was the day I decided to never again be disappointed by the immediate results I see in business. When you are not happy with your results or feel you are not meeting the expectations you put on yourself, if you are like most people, you are likely to be less productive, unfocused and not in action.

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Does Your Business Have a Community?

Your business can do so much more than serve your clients. Your business can connect your clients with each other and cultivate them into a community. An incredible community of like-minded people provides more massive value to your clients that you alone cannot deliver. When you create and foster connection and camaraderie through community, your clients will love what you have done for them and stick around forever. 

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Get Busy to Eliminate Your Fear

Fear is the emotion that often keeps us from taking action, making changes and clearing up situations in our life and business. Fear comes from not knowing if the action we want to take is the right action or the one that will work. We also are not sure if taking this action will result in some loss. We could lose some money, some aspect of our reputation, some self confidence. These concerns, while possible, are not always probable—we will not know the truth until we take the action.

Are you afraid to ask a potential client to work with you for fear she will reject you by saying no? Are you afraid to ask a vendor you do a lot of business with for a discount for fear they will get upset? Are you afraid to give a speech, or record a Facebook Live, for fear of what other people might think?  

All feelings are valid, and they are only feelings. Feel the fear, and take action anyway. Every time we do not take action because of fear, we diminish our personal power because the desire to take action continues to gnaw at us. What have you not been doing because of the emotions that accompany it? What would it serve you to do it anyway?

You have massive value to bring. The more you take action, the more you get to share your massive value and the less that will be scary, then pretty soon you will do it all with ease. What is it time to take action on?

In Action!

Caterina Rando, Publisher

Turn Your Thinking into Action for a Brighter Future

Think about this scenario: Would you sit on your couch sipping a cup of tea and eating a shortbread cookie while your house burned around you? No, you would run out into the street as fast as you could, and you would not stop to think about it. Your purpose and intention would be clear; you would not care what you looked like, what you left behind, or which door led you to safety.

With many situations in business, we take too much time considering all the options and “getting ready to get ready” before we get busy with the action we need to take to make things happen. Reflection, contemplation, and planning are important—very important—and yet they are useless if not followed by action. Action is the power tool that builds hope and desires into reality. Don’t get stuck in the quick-drying cement thinking phase; get into action.

Recognize that it is action that gives you evidence that something is right for you. Make sure you are chipping away at your action items, checking tasks off your list of things to do, and consistently taking steps toward your desires. Build your dream business one brick at a time, one day at a time—with actions, not only with thoughts. Make action a priority and watch your brighter future emerge.

To Your Brighter Future,

 Caterina Rando, Publisher

Celebrate Your 2016 Success Now

If you are not already well into your 2017 planning, you will be soon. The thing about high-achieving women is that we often do not stop to revel in our accomplishments before we start to work on the next one. I want to encourage you to instead do just that.

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Eight Ways to Cultivate Your Creativity According to Blythe Harris

There was a TEDx event in Sausalito, CA. I was thrilled to be invited to attend by Blythe Harris, the Chief Creative Officer of Stella and cofounder of Keep Collective. Her talk was inspiring, thought-provoking and outstanding. You can watch it for yourself here (her talk starts about 22:30 minutes into the video)
She covered eight steps to igniting your creativity in business. Here is a very brief recap:
  1. Develop Your Point of View. Take time preferably in the morning, to journal and write down your thoughts and opinions. Also, collect things over time that really speak to you, like photos, quotes, poems or magazine clippings. Place these around you where you work.
  2. Create a Safe Space. Curate a space where you can do your work, and where you can even fail. Having your own space is important for creativity. If you do not have an office a walk in your favorite nature place will do.
  3. Cultivate Mindfulness. Research has showed that getting in a more meditative space can be great for creativity.
  4. Seek New Experiences. “It is your job as a creative to put as many new things in front of you as possible.” Blythe says. Travel is the best way to do that.
  5. Learn the Language of Business. Know the vocabulary and be able to present your point of view in a passionate and calm way.
  6. Become A Curious Anthropologist. This is the ability to look at what you do through your customer’s eyes. The best way to do that is to talk to your customers.
  7. Set Boundaries. Cluster together your creative activities and then cluster together your executive activities. Embracing calendaring helps with this.
  8. Be Resilient. Bounce back and stay creative.
Interesting Image
Blythe Harris
Developing your creativity is essential to your business bliss and success. I encourage you to watch the video link above. Take a look at the articles below and the many more at to spark new ideas for you.
Keep your creativity flowing.

 How Can I Help?

Gold Heart 37056028_s copyYesterday after an event, I gave someone a ride back to their hotel even though it was in the opposite direction I was going. I was happy to do it and that got me thinking, this is our last ezine focusing on the theme of Success with Ease. What adds ease more than anything else?

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Pump Up Your Belief in Yourself

positive-954797_1920Focusing on your success from the inside out is a provocative topic. I am sure you would agree that an unwavering belief in yourself and the knowing that you have massive value to bring is essential to being successful.

I see over and over, that the women who enjoy success, who have what other women only dream of, are the women who truly and deeply believe in themselves. J.K. Rowling, who wrote the Harry Potter books that sat on the Times bestseller list for ten years, believed she was a writer long before she even had one paragraph of writing published.

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Believe in You More To Be More Successful

Andrea W Pic Article 2The longer I serve women, the more I see that a big part of our success is our belief in ourselves.

One night while I was delivering a presentation to a women’s group, a woman named Susan said that a few years back, her boss told her to do some writing for the business. After having gotten “D”s all through college in writing, she thought she did not have the skill. She believed however that she was smart and capable of learning how to do it. She took action and signed up for a non-fiction writing class at her local community college. After only the first class meeting, she went back to work and wrote a case study for her employer that ended up running in the Harvard Business Review. Today Susan is in her own business as a sought-after freelance business writer.

Her belief in herself is what set her professional life on a new course. Our belief that we can figure out how to do whatever it is we need to, to get the result we want, is a powerful part of success. Believe in you, believe in you more. Where in your business or life is it time to remind yourself to believe in you?

More insights and great ideas will be shared each week. Visit our TWIBC site for more great articles, videos, podcasts, event listings and much more.

Believing in You,  

Caterina Rando, Publisher

You Have So Much Value To Bring

Andrea WoolfSuccess from the inside out is our focus with our current issue. Focusing on being an even better version of you can greatly accelerate your success.
You have so much value to bring. You have clarity on what you want to do in your business. There are of course things you can do to make your business better. In addition to focusing on what you can do better, begin to look at how you can be even better in your business.
To be sure you are being yourself, take a look at your top values and ask yourself if they are reflected in your work. If fun or creativity or innovation or appreciation is a top value for you, take a look at how that is reflected in your business and how you can do even better at embracing and even making policies or procedures around your top values.
Ask yourself where you are in your business, is there room to make an upgrade to a better version of you?
You will get some great ideas to help you with this at Spend time there on a regular basis to gain many ideas that will support you being your best.