Caterina Rando

About Caterina Rando

Caterina Rando’s life work is showing women how to uplift their lives and the world through entrepreneurship. She wants every woman to enjoy the fulfillment of being herself while doing her thing and serving the people she feels call to serve all with the reward of massively monetizing her mastery. She shows women how to be loud and proud about the value they bring and thrive in business. Join her at Fempire Summit www.expandyourfempire.com or at the Breakthrough Luxury Retreat for Women Entrepreneurs www.breakthroughluxuryretreat.com Take a look at all of Caterina’s programs and events at www.caterinarando.com

Build Up Your Ability to Bounce Back From Setbacks

“Life is what happens to you when you’re making other plans.” Betty Talmadge, American meat broker and cookbook author, is the first one who is credited with this adage. Setbacks happen in business and in life.

By building up your resilience – your bounce-back ability – you will know how to get back up after you have been knocked down. Follow these principles to soar through setbacks and keep your resilience revved up.

Use Your Power of Choice. Begin to look at how resilient you are in everyday occurrences. Do you let traffic, a delayed plane, or a disappointing phone call ruin your whole day, or do you consciously choose to bounce right back? We always have a choice about how we react to what happens.

Build on Past Successes. At first your setback might seem too much to handle. To help yourself bounce back, think about other challenges you have faced in your life and business in the past. Remember how you dealt with them, and how you came through those challenges. Remind yourself of all you have dealt with – and yet you persevered. This will fuel your ability to overcome this setback.

Look for the Lesson. Setbacks serve. They bring with them lessons about you, about your leadership, about your business. When a setback erupts in your path, before dowsing the flames you should first examine its lesson. Learning the lessons that your setbacks deliver is one of the ways you build your resilience.

To your resilience! 

Caterina Rando, TWIB Magazine Publisher 

Become a Sought After Speaker and Make Your Business Thrive

It is better to be in the front of the room speaking than in the back of the room listening! Why? When you are the speaker, you open the door wide to new, wonderful contacts that can quickly lead to new clients and a more thriving business. There are many important reasons why you want to become a sought after speaker today. Here are just a few:

  • Become Recognized as an Expert in Your Field.  When your name is listed to promote an event and you are speaking on a topic, you are considered the expert on that topic. The more potential clients recognize that you are an expert, the more likely they are to do business with you and give you referrals.
  • Meet More People, Faster.  Speaking gives many people an opportunity to get to know you in a short period of time. An audience of forty people will meet you all at once. This is a lot better than having to take time for forty individual conversations to determine who is the best client match for you.
  • Create New Opportunities.  Speaking provides a variety of new opportunities. It allows you to expand your sphere of influence, meet other speakers, get interviewed for radio and book even more speeches.
  • More Clients, Contracts and Commissions.  When you are presenting to an audience full of your ideal clients, and you give a strong, high-content speech, you will come home with at least one new client every time you speak.Sometimes you will find you are adding several clients in just one afternoon.

Speaking is the fastest, easiest and – I believe – the best way to make your business thrive! Start today to become a sought after speaker.


To your thriving success! 

Caterina Rando, TWIB Magazine Publisher

Stop Struggling and Start Soaring in Your Business

Running a business can often be full of struggle. We struggle to find time to meet deadlines, to plan, to get to bed at a decent hour – we even struggle to find time for ourselves. Get ready for a revelation: we create most of the struggle in our lives. We all have different “Struggle Strategies” that we unknowingly use in our lives and businesses that might be making things more difficult. Take a look at some of the different Struggle Strategies below. Choose which one is making things harder on you and make a change.

Timing – One of the biggest causes of struggle in our lives is that we want what we want when we want it. Things do not always come in the time frame we prefer, but stay focused on what you want and keep working at it. Remember the old adage – better late than never!

Expectations – We often expect ourselves and others to get so much done—so quickly, or to complete everything perfectly. Recognize that you and everyone else may make mistakes and that other people will not always do things the way you would do them. Know that the world will not always act according to your predetermined script – embrace this idea and you will be a lot happier every day.

No Fun – Sure, you might take a vacation or two throughout the year. But that is not enough. Life is a lot better when you are having some fun every day. Find a short period of time daily to have a great time – have lunch by the lake, spend twenty minutes with your favorite novel, enjoy a dance around your living room. Enjoy yourself. If you don’t, no one else will.

Envy – You will turn green thinking about what everyone else has, how easy they seem to have come by it, or how everything just seems to fall into their lap. When you see all the success and prosperity in other people’s lives, take it as an affirmation that the world is abundant and there are plenty of good things coming your way. Then put your attention back on your life and creating what you want.

Recognize which Struggle Strategy you are currently using and replace it with strategies that support you to soar.

To your soaring success!

Caterina Rando, TWIB Magazine Publisher

Work Smarter to Enjoy Success with Ease

Many of us believe that we have to work hard from sun up to sun down to accomplish anything. This is not living- it’s existing- and doing it too long will strip you of your joy for life and passion for your work. The saying “work smarter, not harder” is very true, and there are ways of living and thinking that can promote ease in your life. Success with ease is enjoying your work, the process, and the results, while enjoying the other aspects of your life. Adopt some of these ideas and watch your success soar at work and in the rest of your life.

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Grow Your Revenue and Expand Your Fempire

It’s important to nurture your current clients, but also focus on bringing in enough sales to keep your business profitable and sustainable. To ensure you thrive in your business, follow these super tips, do them consistently and watch your revenue grow and grow:
 

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What are you tolerating that is keeping you stuck?

Often in business we keep our focus on the things that are the most important: serving our clients, making sales, or paying bills. Because we put our energy toward the most important tasks, we sometimes inadvertently put up with things that are not ideal.

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Take a Look at What Role Disappointment Plays in Your Business

A while back I gave a speech to a group of women entrepreneurs, my ideal clients. At the end of my speech, I invited the ladies to attend my upcoming event at a deep discount. Only one person in an audience of 60 women signed up for the event. When I went home, I was disappointed. Then I made some follow-up calls and within five days, seven ladies had taken me up on my offer. That was the day I decided to never again be disappointed by the immediate results I see in business. When you are not happy with your results or feel you are not meeting the expectations you put on yourself, if you are like most people, you are likely to be less productive, unfocused and not in action.

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Does Your Business Have a Community?

Your business can do so much more than serve your clients. Your business can connect your clients with each other and cultivate them into a community. An incredible community of like-minded people provides more massive value to your clients that you alone cannot deliver. When you create and foster connection and camaraderie through community, your clients will love what you have done for them and stick around forever. 

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Get Busy to Eliminate Your Fear

Fear is the emotion that often keeps us from taking action, making changes and clearing up situations in our life and business. Fear comes from not knowing if the action we want to take is the right action or the one that will work. We also are not sure if taking this action will result in some loss. We could lose some money, some aspect of our reputation, some self confidence. These concerns, while possible, are not always probable—we will not know the truth until we take the action.

Are you afraid to ask a potential client to work with you for fear she will reject you by saying no? Are you afraid to ask a vendor you do a lot of business with for a discount for fear they will get upset? Are you afraid to give a speech, or record a Facebook Live, for fear of what other people might think?  

All feelings are valid, and they are only feelings. Feel the fear, and take action anyway. Every time we do not take action because of fear, we diminish our personal power because the desire to take action continues to gnaw at us. What have you not been doing because of the emotions that accompany it? What would it serve you to do it anyway?

You have massive value to bring. The more you take action, the more you get to share your massive value and the less that will be scary, then pretty soon you will do it all with ease. What is it time to take action on?


In Action!

Caterina Rando, Publisher

Turn Your Thinking into Action for a Brighter Future

Think about this scenario: Would you sit on your couch sipping a cup of tea and eating a shortbread cookie while your house burned around you? No, you would run out into the street as fast as you could, and you would not stop to think about it. Your purpose and intention would be clear; you would not care what you looked like, what you left behind, or which door led you to safety.

With many situations in business, we take too much time considering all the options and “getting ready to get ready” before we get busy with the action we need to take to make things happen. Reflection, contemplation, and planning are important—very important—and yet they are useless if not followed by action. Action is the power tool that builds hope and desires into reality. Don’t get stuck in the quick-drying cement thinking phase; get into action.

Recognize that it is action that gives you evidence that something is right for you. Make sure you are chipping away at your action items, checking tasks off your list of things to do, and consistently taking steps toward your desires. Build your dream business one brick at a time, one day at a time—with actions, not only with thoughts. Make action a priority and watch your brighter future emerge.


To Your Brighter Future,

 Caterina Rando, Publisher