Aeriol’s top 10 tips to building online influence with Facebook Live

10 easy breezy tips to get started building online influence with social media: Facebook Live

Those of you who may know me personally know that I am a Social Media Evangelist and a bit of an Audio- Visual geek! lol. well, I just made that up but the truth of the matter is I absolutely LOVE Facebook and I am currently immersing myself in Instagram as well. Both of these Social Media Platforms have a video function which is great news for business’s who would like to build their online visibility and influence.

Instagram currently lets you take or upload short videos up to 60 seconds long. This is great in and of itself but I see this as interesting opportunity to create a promotional buzz to promote longer videos and host video shows on FB live. I see both these platforms (both owned by Facebook coincidentally) really working together to support each other in social media marketing and influence building.

Building Influence Online with Aeriol
Building Influence Online with Aeriol

Today I wanted to give you just a couple tips on getting your FB Live Broadcast ready to go. Here are 10 easy breezy steps to get you started:

  1. Have a script or outline for your topic. I can’t stress this enough- I know we all think we can be impromptu but you are going to want to have at least a an outline to keep you on track to make sure you don’t wast any of your broadcast time. Try to have bulleted points or 3-5 “hot tips” that you can share and then talk about a little more in depth to expand.
  2. Ideally you should do a preliminary sound check and also check your lighting and surroundings on your camera so you can see how you look before shooting. This ensures quality picture that your audience will enjoy.
  3. Log into your Facebook account on your phone from your profile, business page or group depending on who you want to see your video.
  4. Touch the “Publish” icon to create your video post.
  5. Touch the “Live Video” icon.
  6. Write a super juicy title… (to see more tips please click link)

Continue reading “Aeriol’s top 10 tips to building online influence with Facebook Live”

3 Ways New Entrepreneurs Can Save Money

3 Ways New Entrepreneurs Can Save Money

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Moving from the corporate world to my own business has taken a significant adjustment. My deep desire to have my own business overshadowed the abundance of support I received in my corporate job. Nonetheless my passion for having “my own thing” and the fulfillment I get from helping other women entrepreneurs is worth every photocopier, scanner, IT guy, finance team, human resource department, expense account, software program, and lavish lunch in the country. There are many treasures in the corporate world that came with the job, but now are at a cost in running my own business. Continue reading “3 Ways New Entrepreneurs Can Save Money”

Are you Suffering from Website Shame?

Are you Suffering from Website Shame?

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I see it over and over, entrepreneurs starting their business and they either do not have a site or are embarrassed of the one they have. Equally as tragic is the entrepreneur that has an outdated site that has been dormant forever and no longer reflects their business today. Common results of website shame include:

Failure to market:

They are so caught up in not having a professional site that clearly and concisely communicates who they are, what they do and who they do it for in a way that attracts their ideal clients that they just don’t market, network, call on potential clients and often times give up before they have given their business a chance to thrive.
Continue reading “Are you Suffering from Website Shame?”

Why It’s Super Important to Pay It Forward

Why It’s Super Important to Pay It Forward

1172629_10201322155808323_730112676_o (2)Do you ever have experiences where something wonderful comes your way and you have no idea where it came from? It was something out of the blue. The person ahead of you at Starbucks pays for your coffee. You receive a surprise order from a valuable customer. Your spouse sends you flowers “just because.” The gifts mean you were the recipient of someone else giving back. Continue reading “Why It’s Super Important to Pay It Forward”

Planning an Efficient Internet Marketing Strategy-Part 1

Planning an Efficient Internet Marketing Strategy-Part 1

Smart acronym in business concept, words on cut paper hard light

Without precisely clear goals and objectives, your marketing campaign will not bring you the results you desire. How will you know if and how effective (or unsuccessful) your campaign was if you do not establish precise objectives you can measure? If you want to have a captivating campaign, you must think about how you will determine its success.

Bear in mind that approaches to your marketing goals should not be restricted to only one channel. Social media marketing, pay-per-click (PPC) and search engine optimization (SEO) should be considered in your collective approach to help you take full advantage of the possibilities that are out there.
Continue reading “Planning an Efficient Internet Marketing Strategy-Part 1”

3 Ways to Become a Standout Entrepreneur Author

3 Ways to Become a Standout Entrepreneur Author

Author.

Anyone can write a book, but not everyone can write an outstanding book or be an outstanding Entrepreneur Author. One might think the difference would lie in writing skill, eloquence, verbiage and flow. These are all important components, but for the Entrepreneur Author, the key elements that contribute to a successful book product vary surprisingly from what you might expect. Continue reading “3 Ways to Become a Standout Entrepreneur Author”

Authentic Marketing Starts Within: Part One

Authentic Marketing Starts Within: Part One

Linda Basso Print 4 graphicThe first in a series about marketing from within to bring about the best results—for you and your clients!

The four pillars of spiritual marketing involve getting clear on the truth, plan, message and path within your business. The first pillar—the truth—is the powerful foundation that aligns you and your approach for more ease.
Continue reading “Authentic Marketing Starts Within: Part One”

How Valuable is Your Membership?

How Valuable is Your Membership?

Q TeamYou are a member of several clubs, such as volunteer organizations, speaking clubs, networking clubs, social clubs, art communities, and educational groups.  Are you paying your dues or using your membership as a resume builder, or are you truly getting value beyond your membership? The purpose of this article is to convince you to get more out of your membership by engaging more in the group. There are many benefits and you will learn about a few here.

Having group affiliations on your resume is a nice thing, however, you can get so much more if you engage in the group on different levels. Continue reading “How Valuable is Your Membership?”

For Women Entrepreneurs on Blogging to Create Value

For Women Entrepreneurs on Blogging to Create Value

IMG_0766Would you like to use blog posts or articles for marketing your business, but you don’t know where to get started? Sales and marketing are essential to every female entrepreneur to launch or grow her business. You can use blogs to help promote your business and give value to build relationships with future prospects.  The best part is that it’s free marketing and if you do it right, you can maximize each blog to reach prospects in multiple places. This article shares a few tips to get you started and is the first of two articles. The second blog covers how to make your blog into a multi-purpose vehicle to increase your social media exposure.

Quick Note: there are slight differences between blogs and articles, for example the length, 1500 or less words vs. 1500 or more words; 1st person vs. 3rd person; and the tone, scholarly vs. relationship. My writings are more of a combination, perhaps a “blarticle,” but for the purpose of this message, I will use blog and article synonymously. Continue reading “For Women Entrepreneurs on Blogging to Create Value”