Category: Sales & Marketing

Use Your Business Card to Build Influence

  The business card is no longer just a piece of paper with contact information to trade at a networking event. It is an extension of your brand, creates familiarity with professional photo and logo, has a call to action...Read More

Marketing Influence Is an Inside Job 

If you are good at creating influence, your business will soar. If you aren’t, it cannot take flight. Successful marketing means building influence with four groups of people: potential clients, existing clients, vendors and referrers. How can you build influence?...Read More

How to know what to charge for a value-based business

If you've been in business for any length of time, you've had to struggle deal with that age-old question: What to charge for what you do. If you charge too much, your ideal client won't find you and if you charge...Read More

Divine Marketing Strategies for Juicy Success 

Does your marketing strategy bring about feelings of excitement or obligation? Obligation only motivates for so long, and avoidance can soon follow. Or, you move ahead despite your lack of joy, and pay the price by feeling dry or having...Read More

Scout Worthy Ways to Prepare for a Sales Meeting

One of the biggest mistakes in sales is being unprepared for sales meetings. Too many times, salespeople arrive just minutes before appointments not prepared.  (more…)

When Is The Best Time of Year for an Authorpreneur to Publish a Book?

According to recent industry data, more than half of retail book sales in the United States occur only a few months before the Christmas holidays, between September and December. This a perfect time for launching and promoting your book if...Read More

Taco Marketing

[caption id="attachment_14840" align="alignleft" width="250"] Your core message is the same no matter how you package it[/caption] Are you communicating your Core Marketing Message on Social Media? Marketing your message is like ordering food at a Mexican restaurant. Once you have...Read More

Aeriol’s top 10 tips to building online influence with Facebook Live

10 easy breezy tips to get started building online influence with social media: Facebook Live Those of you who may know me personally know that I am a Social Media Evangelist and a bit of an Audio- Visual geek! lol....Read More

The Do’s and Don’ts of Facebook Groups

According to digital marketer Zephoria, there are 1.65 billion active monthly Facebook users worldwide, a 15% increase year over year. To put this in perspective: The world's population is 7.4 billion people, so if you take out the fake accounts...Read More

3 Ways New Entrepreneurs Can Save Money

Moving from the corporate world to my own business has taken a significant adjustment. My deep desire to have my own business overshadowed the abundance of support I received in my corporate job. Nonetheless my passion for having “my own...Read More