Tag: Branding

How to Look Professional in the Heat

Stick to professional messages Business is business; you have to look professional even when the heat is suggesting that fewer clothes are best. This is easier to do when you remember a few clothing rules that support a professional look....Read More

Do You Have a Personal Brand?

Developing a plan and setting goals is an excellent strategy for growing yourself personally and professionally. It allows you to focus on specific areas, set timelines, measure progress and celebrate your wins.  The definition of a goal is a plan...Read More

Your Stress-Free Travel Packing Plan – Part 1

There’s hardly anything more stressful than packing for a trip. But, if you have a plan, it really does get easier.  Maybe you’ve had your own nightmare experience whether it's forgetting the most important outfit for your business trip (the...Read More

Similar Brand Attributes Can lead to Win-Win Collaborations!

Brand attributes, or core values, represent the essence of your brand and help distinguish you from your competition. They include character, beliefs, values and personality traits. They not only attract your ideal peeps, but also amazing collaborations. Identify your brand...Read More

Four Ways to Make Your Mess Your Message

There’s a misguided belief that in order to be experts in our chosen field, we have to know everything. We have to never have failed. We have to have it all together. We have to be perfect. Hogwash! When I...Read More

Beautify Your Closet

We visit our closets once, twice, maybe even three times a day to assemble outfits that will represent our best selves. Is your closet supporting those efforts or is it uninspiring and not reflecting your personality, lifestyle, or goals? Closets...Read More

11 Affirmations to Get Dressed By for 2016

As you read these Style affirmations, can you relate? I invite you to look at your image from this point of view. When you focus on improving your image, you think less about yourself and can focus your attention on...Read More

5 Critical Keys for a Successful BEST SELLER Promotional Campaign

BEST SELLERS – Now, I’ll be honest with you here – I’m not crazy about coaches and consultants who promise they can make you a best seller in a couple of weeks or even in a weekend. I don’t believe...Read More

The Business Woman’s Guide to Personal Branding

What does Madison Avenue have that a scientist could possibly need?……quite a bit! Branding? Branding is for Coca Cola or for Budweiser. Branding is for commodities, to direct consumers to buy the “right” toothpaste. Me need branding? Scientists and technical...Read More

Self-Publishing Your Own eBook = No Cost Advertising

As you may have already figured out or personally experienced, social media advertising on platforms such as such as Facebook and Linked In and search engine ads like Google Adwords, can be very costly. Your credit card is charged every...Read More