Category: Business Mastery

Goals that Stick

How to Set Goals that Stick Do you find yourself struggling to stick to the goals you set for yourself? Do you often forget what goals you set? Do you feel like it is too overwhelming to meet all your...Read More

6 Ways to Make Email Marketing Work for YOU

Email marketing is still considered the most effective way to reach your ideal client. If it's done right. Sadly, many are not doing it correctly and are not reaping the benefits it could bring for their businesses. Here are my...Read More

The Possibilities of the Right Connection

What is the right connection? As an entrepreneur, you no doubt attend  many networking events so that you can meet more people. The question is are you making great connections, or are you making the right connections? There's a difference....Read More

Why Women Entrepreneurs Don’t Like Sales and What To Do About It

As a sales coach, I’ve talked with many women entrepreneurs who are very uncomfortable with the thought of selling to others.  They all have one thing in common. They all have awesome products or services to offer others, but they...Read More

YOU Don’t Have to Be the Best to Get the Best Results

There are times when you will volunteer or someone will assign you with the responsibility to deliver a result and you have very little to no experience.  Either you are a risk-taker or the person who selects you knows you...Read More

How to Know Exactly What Customers Want

Ask a business owner or salesperson why you should buy from him or her and likely you will get an answer of all the many features of his or her products. Ask a well-researched business owner or great salesperson the same question, and...Read More

Is Writing Your Own Book on Your Bucket List?

Action is what creates success, not the consumption of information. Think about that for a minute. It is pretty simple, and it’s true. You have a story and want to share it with people around the world you know can...Read More

Share What You Really Sell for an Innovative Marketing Approach

All doctors sell health care. But one doctor may really sell relief, while another sells strength. Get clear on what you sell by truly understanding what your clients gain from working with you. When you voice what you really sell...Read More

Is Texting an Appropriate Way to Communicate With Customers?

It’s hard not to notice how texting has become the method of communication among virtually everyone with a cell phone. We used to send messages to our spouses, children and friends, but is it an effective way to speak to...Read More

5 Ways Women Can Help Each Other

Thriving women are making great strides in every field, but I think the most exciting ones are in sports and politics. When the Buffalo Bills announced it was hiring Kathryn Smith as quality control-special teams coach, she became the first...Read More